Gayatri Rathore’s Role in Tourism Development
Gayatri Rathore, the Principal Secretary of Tourism, Art & Culture for the Government of Rajasthan, plays a pivotal role in shaping the tourism landscape of the region. In this article, we delve into her contributions and insights shared at ITB Berlin 2024.
Unveiling Tourism Potential
- Highlighting Rajasthan: Rathore showcases the rich cultural heritage and natural beauty of Rajasthan to global audiences, attracting tourists from far and wide.
Empowering Local Communities
Rathore emphasizes the importance of sustainable tourism practices that benefit local communities. By promoting responsible tourism, she aims to uplift livelihoods and preserve cultural heritage.
Community Engagement Initiatives
- Skill Development Programs: Rathore spearheads initiatives to empower local artisans and craftsmen, preserving traditional skills and boosting economic opportunities.
Leveraging Technology for Growth
In the digital age, Rathore recognizes the significance of technology in enhancing tourism experiences and reaching a wider audience.
Digital Tourism Platforms
- Virtual Tours: Leveraging virtual reality and augmented reality, Rathore enables travelers to explore Rajasthan’s attractions from the comfort of their homes, enticing them to visit in person.
Shaping the Future of Tourism
Gayatri Rathore’s visionary leadership and innovative approach are driving Rajasthan towards becoming a premier tourism destination. With her commitment to sustainability and community empowerment, she sets a precedent for responsible tourism practices worldwide.