The South Asia Trade Travel Exhibition (SATTE) is set to captivate Greater Noida once again as it brings together the travel, tourism, and hospitality industries for its 31st edition.

Uniting the Nation

Scheduled to commence from Thursday, this three-day extravaganza promises a melting pot of cultures and opportunities, with Uttar Pradesh leading the way as the host state and several others joining as partnering states.

An Overview of SATTE 2024

A Grand Affair

With over 1,500 exhibitors and 800 international and domestic buyers, SATTE 2024 is poised to be a grand affair, attracting travel agents from more than 120 cities across India.

Venue and Dates

The event will unfold at the prestigious India Expo Mart in Greater Noida and will run until February 24, offering ample time for networking, learning, and collaboration.

Key Highlights and Discussions

Diverse Discussions

SATTE 2024 will feature engaging discussions on various topics, including ‘Tourism@2047’, ‘Decoding MICE for Business & Career Opportunities’, and ‘Tourism: The Balancing Act’, providing insights into the future of the industry.

International Partnerships

Global Representation

From Saudi Arabia as the premium partner country to Dubai, Maldives, Sri Lanka, Singapore, Malaysia, and Thailand as designated partner countries, SATTE 2024 fosters international collaboration and exchange.

India’s Tourism Landscape

Growth and Potential

Officials have highlighted the remarkable growth of India’s travel and tourism industry, reaching a staggering ₹16.5 trillion in 2023. This growth is fueled by the increasing travel frequency among Indians, especially in MICE tourism.

Introducing ‘Atithi’

A New Initiative

This year, SATTE introduces ‘Atithi’, an initiative focusing on reverse buyer-seller meets to boost inbound tourism. Spearheaded by the Services Export Promotion Council (SEPC), ‘Atithi’ aims to elevate India as a premier global travel destination.

Conclusion: Shaping the Future of Tourism

A Platform for Progress

As SATTE 2024 unfolds, it serves as a testament to the resilience and innovation of the travel and tourism industry. By fostering partnerships, discussions, and initiatives like ‘Atithi’, SATTE continues to shape the future of tourism in India and beyond.