Amadeus Expands Its Portfolio

Acquisition Announcement

On March 12, travel technology giant Amadeus made headlines with its acquisition of Voxel, a leading provider of electronic invoice and B2B payment solutions tailored for travel sellers, hotels, and various players in the travel industry.

Understanding Voxel: A Brief Overview

Company Background

Founded in 1998 and headquartered in Barcelona, Spain, Voxel has established itself as a key player in the travel payment solutions market. With a strong presence in over 100 countries and a diverse clientele comprising more than 50,000 hotels and 1,000 tour operators and travel companies, Voxel has generated significant revenues, reporting €18 million in 2023.

Acquisition Details

Amadeus acquired Voxel for €113 million, or approximately Rs 1,022.30 crore. As part of the acquisition, around 200 Voxel employees will join the Amadeus team, further strengthening its talent pool and expertise in travel technology.

The Implications of the Acquisition

Enriching Amadeus’ Offerings

Decius Valmorbida, President of Travel at Amadeus, highlighted the strategic significance of the acquisition, emphasizing the complementary nature of Voxel’s solutions with Amadeus’ existing portfolio. By integrating Voxel’s technology, Amadeus aims to enhance its end-to-end offering, delivering smart payment solutions that benefit the broader travel ecosystem.

Empowering Travel Sellers

Amadeus anticipates a broader range of payment services for travel sellers, coupled with a more automated approach to managing invoices for tour operators, hotel aggregators, and individual hotels. This integration is expected to streamline the payment process and improve operational efficiency across the travel industry.

Enhancing Corporate Travel Services

In addition to serving individual travelers, Amadeus aims to better cater to corporate customers by further automating the business travel experience. From reservation and payments to expense management, Amadeus envisions a seamless and efficient journey for corporate travelers, facilitated by advanced technology solutions.

Looking Towards the Future

Leveraging Global Expertise

Àngel Garrido, CEO of Voxel, expressed optimism about the synergies between Voxel and Amadeus, highlighting their shared commitment to innovation and customer-centric solutions. With Amadeus’ global reach and deep roots in travel, the combined efforts of both companies are poised to drive significant advancements in travel technology.

Advancing Payment Technologies

The acquisition of Voxel represents a strategic move towards harnessing the power of innovative and automated technology to revolutionize travel payments. By leveraging their collective expertise and resources, Amadeus and Voxel aim to bring about smoother and more seamless payment experiences for travelers and travel providers alike.

Shaping the Future of Travel Payments

A Promising Partnership

As Amadeus and Voxel embark on this new chapter together, the travel industry can expect transformative developments in payment technologies and solutions. With a shared vision of enhancing the travel experience through innovation, this acquisition sets the stage for exciting opportunities and advancements in travel payments.