A Creative Approach to Safety

Air India has introduced a groundbreaking initiative in inflight safety with the release of its new safety video, ‘Safety Mudras’. This unique video showcases safety instructions delivered through the captivating medium of Indian classical and folk dance forms.

The Creative Minds Behind the Project

The ‘Safety Mudras’ video is the brainchild of renowned personalities in the Indian entertainment industry. Music composer and singer Shankar Mahadevan, film director, producer, and screenwriter Bharatbala, along with writer, lyricist, and chairman of McCann Worldgroup Asia Pacific, Prasoon Joshi, collaborated to bring this innovative concept to life.

A Tapestry of Indian Dance Forms

Featuring a total of eight distinct dance forms from across India, including Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar, and Giddha, the video celebrates the rich cultural heritage of the country. Each dance form is intricately woven into the safety instructions, adding a touch of elegance and artistry to the essential guidelines.

Bringing Safety to Life

In a captivating display of creativity, each dance form is seamlessly integrated with specific safety instructions. For instance, Bharatnatyam serves as the canvas for seat belt and cabin baggage instructions, while Kathakali and Mohiniyattam express the prohibition of electronic gadgets and smoking onboard, set against the picturesque backdrop of Kerala’s backwaters.

Community Involvement and Collaboration

The project, spanning six months, involved creators traveling to various locations throughout India to capture the essence of each dance form authentically. This collaborative effort underscores Air India’s commitment to showcasing the diverse cultural tapestry of the nation.

Future Deployment and Impact

The ‘Safety Mudras’ video will initially be featured on screens in Air India’s recently introduced A350 aircraft and later deployed across the carrier’s entire fleet. This innovative approach to inflight safety not only enhances passenger engagement but also promotes India’s rich cultural heritage on a global platform.

Elevating Inflight Safety Through Artistry

In conclusion, Air India’s ‘Safety Mudras’ video represents a groundbreaking fusion of art and safety, showcasing the airline’s commitment to innovation and passenger safety. By leveraging the power of Indian classical and folk dance forms, Air India has redefined inflight safety demonstrations, setting a new standard for the industry.