Join the Saudi Tourism Authority (STA) at the Arabian Travel Market 2024, where STA will showcase Saudi’s vibrant culture and tourism innovations, with the ambitious goal of attracting 150M visitors by 2030.
Saudi Tourism Milestones
At the ITB Berlin, STA celebrated its most extensive participation ever, marking a significant milestone for Saudi tourism. With over 100 million tourists already welcomed, STA aims even higher, targeting 150 million visits by 2030, showcasing Saudi Arabia’s rising prominence as a global tourist destination.
Pioneering Partnerships and Connectivity
Collaborative Efforts
STA’s presence at ITB Berlin was marked by pivotal announcements and partnerships, including a landmark collaboration with Trip.com Group. These initiatives aim to boost Saudi’s visibility globally and enhance connectivity through the introduction of new airline routes, making the Kingdom more accessible to international travelers.
The Next Frontier: Arabian Travel Market 2024
Premier Event
STA is gearing up for the Arabian Travel Market (ATM) 2024, scheduled from May 6-9 in Dubai. Recognized as a premier event for the Middle Eastern travel market, ATM provides an excellent platform for STA to deepen industry engagements, foster partnerships, and showcase Saudi tourism’s latest offerings.
Invitation to Explore Saudi
Unique Experiences Await
As preparations for ATM 2024 unfold, STA extends a warm invitation to industry stakeholders and travelers to explore Saudi Arabia’s unique and compelling experiences. From rich cultural heritage to stunning natural landscapes and modern luxury resorts, Saudi Arabia promises unforgettable adventures for visitors worldwide. Join STA at ATM 2024 to uncover the endless possibilities of Saudi tourism.
The Arabian Travel Market 2024 presents an exciting opportunity for STA to further promote Saudi Arabia’s tourism sector and engage with the global travel community. With ambitious targets and innovative initiatives, Saudi tourism is poised for remarkable growth in the years to come.