Bahrain Tourism and Exhibitions Authority (BTEA) recently concluded a successful three-city roadshow in India from February 12 to 16, 2024. This article highlights the key highlights of the event and Bahrain’s tourism offerings.

Engaging with Indian Travel Fraternity

The roadshow witnessed the participation of 17 partners from Bahrain, including leading Destination Management Companies (DMCs), hoteliers, and airline partners. Through over 150 productive one-on-one Business-to-Business (B2B) meetings, BTEA effectively showcased Bahrain’s diverse tourism offerings to the travel trade professionals of Ahmedabad, Delhi, and Bengaluru.

Bahrain’s Tourism Attractions

Bahrain, often termed as the pearl of Arabia, stands out as the sole island destination in the GCC region. With stunning beaches, water sports, and unique activities like pearl diving and shucking, Bahrain caters to the varied interests of tourists. Moreover, its reputation for safety, especially for women travelers, and vibrant nightlife, adds to its allure.

Testimonials and Vision

Maryam Toorani, Director of Marketing and Promotions at BTEA, expressed delight over the overwhelming response received during the India roadshow. She emphasized the growing interest and demand for Bahrain as a preferred destination among Indian travelers. BTEA aims to increase the number of visitors from various segments such as leisure, MICE, and weddings through strategic partnerships and collaborative efforts.

Future Strategies

BTEA is poised to leverage the momentum gained from the India roadshow to implement innovative marketing strategies, expand outreach initiatives, and develop tailored experiences for Indian travelers. By harnessing the power of collaboration and innovation, BTEA aims to position Bahrain as a unique tourism destination for Indian travelers.

Partnerships and Collaborations

The delegation included prominent private sector partners such as Exhibition World Bahrain, airlines like Gulf Air & Indigo, and renowned hotels & resorts including Fraser Suites Diplomatic Area Bahrain, Lagoona Beach Luxury Resort & Spa, and more. Destination Management Companies (DMCs) like Bahrain International Travel and Vacanza Bahrain Travel Knits also contributed to the success of the roadshow.

BTEA’s India roadshow marks a significant step towards strengthening Bahrain’s tourism ties with India. The event showcased Bahrain’s rich cultural heritage, adventure activities, shopping opportunities, sightseeing spots, and luxurious staycation experiences. With a focus on collaboration and innovation, Bahrain is poised to emerge as a top tourism destination for Indian