Making Waves in Berlin
An Insider’s View into Technological Innovations
Trip.com Group is set to captivate audiences at ITB Berlin 2024, taking place from March 5th to 7th. This event marks the company’s second appearance at the esteemed international gathering, where it plans to showcase its latest technological advancements and shed light on the transformative trends shaping the future of travel.
Embracing Change in Travel Trends
Keynote Address by Schubert Lou
Schubert Lou, Chief Operating Officer of Trip.com, will grace the eTravel stage on March 6th, delivering a keynote speech titled “How to Accommodate the Global Traveller”. With a focus on catering to a diverse international audience, Schubert will delve into the specific preferences of Asian travellers and discuss how destinations can adapt to evolving consumer demands beyond traditional sightseeing. Additionally, he will underscore the growing role of AI and technology in revolutionizing the tours and activities sector.
Innovation in the Post-Pandemic Landscape
Leveraging Technology for Rapid Evolution
“The international travel landscape has undergone significant changes post-pandemic, and industry players must embrace innovation and agility to stay ahead,” remarks Schubert. “At Trip.com Group, we are committed to harnessing technology and data-driven insights to address the evolving needs of travellers.”
Adapting to Consumer Preferences
Panel Discussion with Boon Sian Chai
Boon Sian Chai, Managing Director and Vice President for International Markets at Trip.com Group, will participate in a panel discussion titled “Meeting the Needs of the Paradoxical Consumer” on March 6th. This session will explore the challenges faced by the travel industry, particularly hotels, in catering to increasingly unpredictable consumer preferences.
Prioritizing Personalization and Digital Transformation
Staying Ahead in a Competitive Landscape
“We recognize the importance of digital transformation and personalized experiences in appealing to today’s ever-evolving consumers,” notes Chai. “As such, we continuously adapt our offerings to capture attention and foster brand loyalty in a highly competitive environment.”
Trip.com Group’s participation at ITB Berlin 2024 underscores its commitment to innovation and adaptation in the dynamic world of travel. Through insightful presentations and engaging discussions, the company aims to inspire industry stakeholders and shape the future of global travel.