Connecting People with Nature

A Multi-Channel Campaign Unveiled

Salomon, the renowned sports lifestyle brand, has collaborated with the creative advertising agency DDB to introduce its latest multi-channel campaign — “Welcome Back to Earth.” This initiative aims to raise global awareness and engage with younger audiences across key brand hubs like San Francisco, Shanghai, New York, and Paris.

Reconnecting with the Outdoors

Promoting Mental and Physical Well-Being

Recognizing the benefits of outdoor activities on mental health and overall well-being, Salomon’s campaign encourages individuals to rediscover the joys of nature. By emphasizing the positive impact of outdoor adventures on happiness and life satisfaction, the brand hopes to inspire city dwellers to escape the digital realm and embrace the natural world.

Showcasing Nature’s Beauty

Captivating Films Shot in Scenic Locations

As part of the campaign, Salomon has unveiled a series of captivating films shot in picturesque landscapes such as Ljubljana and Triglav in Slovenia, and Cortina d’Ampezzo and Monte Lagazuoi in the Italian Dolomites. These cinematic creations transport viewers to stunning mountain vistas, highlighting the allure of outdoor exploration.

Premiering the Brand Film

Engaging Content for Global Audiences

The centerpiece of the campaign is the 90-second “Welcome Back to Earth” brand film, which debuted on Feb 6. Accompanying this release are three additional films showcasing Salomon’s Outdoor, Running, and Sportstyle product categories. Moreover, a condensed 30-second version of the brand film was broadcasted to Super Bowl LVIII viewers in New York and San Francisco, with plans to air during the 2024 Olympic Games in Paris.

Embracing the Mountain Sports Lifestyle

A Commitment to Authenticity and Innovation

Scott Mellin, the global chief brand officer of Salomon, expresses the brand’s dedication to empowering individuals through mountain sports. With a focus on authenticity, premium quality, and innovation, Salomon strives to be a trusted partner for consumers seeking to deepen their connection with the outdoors.

Rediscovering the Joys of Nature

Salomon’s “Welcome Back to Earth” campaign serves as a compelling invitation to escape the confines of urban life and embrace the natural wonders that surround us. Through captivating storytelling and breathtaking imagery, the brand inspires individuals to embark on transformative journeys in the great outdoors.