Meghan Markle, the Duchess of Sussex, hinted at the first product from her enigmatic lifestyle brand, American Riviera Orchard. The revelation came through L.A. fashion designer Tracy Robbins, who shared a tantalizing glimpse on Instagram.
The Jam Revelation
Robbins shared an image featuring a jar of jam adorned with the American Riviera Orchard logo, nestled amidst lemons. The handwritten label included a batch number, suggesting exclusivity with “17 of 50” jars in existence. Argentinian socialite Delfina Blaquier also joined in, showcasing her jar, marked as “No. 10 of 50,” accompanied by a strawberry emoji.
A Clue to the Brand’s Direction
This jam unveiling provides a clue about the offerings of American Riviera Orchard. The brand soft-launched with a series of Instagram posts and videos depicting Markle engaged in various domestic activities, including flower arrangement and baking, hinting at a lifestyle-focused venture.
Speculations and Trademark Alignment
While details remain scarce, the jam aligns with patent and trademark filings suggesting a range of products including tableware, cookbooks, jams, and oils. American Riviera Orchard adds to Markle and Prince Harry’s ventures post-royal life, including their charity Archewell and production company Archewell Productions.
Tangent: Palace Scandal Amid Brand Launch
The brand’s debut coincided with heightened scrutiny at Kensington Palace, following controversies surrounding edited photos of Kate Middleton. Amid public speculation, Middleton revealed her health struggles, drawing attention away from Markle’s venture.