The Rise of Assembly

Assembly, a travel and lifestyle startup, has recently secured $2.1 million in funding, signaling a significant milestone in its journey towards becoming a leading player in the industry. Led by Prath Ventures, with participation from Anicut Capital, Blume Founders Fund, and several angel investors, this funding round underscores the market’s confidence in Assembly’s potential for growth and innovation.

1. About Assembly: Revolutionizing Travel Accessories

Mass-Premium Offerings

Founded in 2019 by Aditya Khanna and Mohit Garg, Assembly is dedicated to offering mass-premium luggage, backpacks, and travel accessories tailored for the contemporary traveler. With a keen focus on design aesthetics and functionality, Assembly aims to provide travelers with high-quality products that enhance their journey experience.

2. Expansion Plans: Strengthening Team and Product Range

Driving Growth Initiatives

The recent funding infusion will enable Assembly to expand its team and product range, enhancing its capabilities to cater to a wider audience of travelers. By investing in marketing and branding initiatives, Assembly aims to strengthen its market presence and solidify its position as a go-to destination for travel essentials.

3. Vision for the Future: India’s Leading Travel Store

Ambitious Goals

Despite facing challenges, including an unsuccessful stint on Shark Tank Season 3, Assembly remains steadfast in its vision to become India’s leading and thoughtful travel store within the next 2 to 5 years. With a commitment to innovation and customer satisfaction, Assembly is poised to disrupt the travel and lifestyle sector.

4. Prath Ventures: A Strategic Partnership

Fueling Innovation

Prath Ventures, established in May 2022 by Piyush Goenka and Harmanpreet Singh, focuses on supporting early-stage consumer businesses. By deploying fresh capital into promising startups like Assembly, Prath Ventures aims to fuel growth and innovation in the consumer sector, driving positive change and transformation.

5. Outlook: Shaping a New-Age Challenger Brand

Exciting Opportunities Ahead

Saptarishi Sen, vice president at Prath Ventures, expressed confidence in Assembly’s potential to capture the evolving trends in the luggage space. With its robust supply chain capabilities and design aesthetics, Assembly is well-positioned to emerge as a new-age challenger brand, reshaping the industry landscape.

 A Promising Journey Ahead

Assembly’s successful funding round marks an exciting chapter in its journey towards growth and expansion. With a clear vision, innovative products, and strategic partnerships, Assembly is poised to redefine the travel and lifestyle sector, offering travelers a seamless and enriching experience.