Delhi, the bustling capital of India, has recently welcomed a new addition to its urban landscape – a vibrant turf aimed at promoting an active lifestyle among its residents. Gatorade, the renowned hydration brand under PepsiCo India, has unveiled its latest initiative in Chandni Chowk, marking the second turf drop in the city following the success of its debut in Lajpat Nagar earlier this year.

Turf Finder Initiative by Gatorade

1. Addressing Recreational Space Scarcity

Gatorade’s ‘Turf Finder’ initiative strives to address the scarcity of recreational space in urban India by leveraging Google Maps data to identify and repurpose empty spaces for sports and physical activities. This innovative approach aims to provide accessible and inviting spaces for people to engage in sports and lead a healthier lifestyle.

2. Inspiring Physical Activity

Through the Turf Finder initiative, Gatorade aims to inspire young individuals to embrace physical activity as an essential component of their daily lives. By creating convenient and inviting spaces for play, the brand hopes to encourage communities to prioritize fitness and well-being amidst the challenges of modern life.

The Unveiling Event at Chandni Chowk

3. Engaging Participants

The unveiling event at Chandni Chowk witnessed enthusiastic participation from individuals eager to experience the excitement of the newly designed turf. Designed to cater to badminton and basketball enthusiasts, the turf provided a vibrant setting for players to come together and enjoy their favorite sports.

4. Promoting Community Engagement

By providing a platform for community engagement and physical activity, Gatorade’s turf initiative fosters a sense of belonging and camaraderie among residents. These specially tailored spaces serve as hubs for social interaction and recreational enjoyment, enriching the urban fabric of Delhi.

Quotes from Key Figures

5. Ankit Agarwal, Associate Director at PepsiCo India

Ankit Agarwal emphasizes Gatorade’s commitment to promoting fitness and an active lifestyle, highlighting the importance of overcoming barriers to physical activity in today’s fast-paced society. The initiative aims to make sports more accessible, cultivating healthier lifestyles across communities.

6. Rajdeepak Das, Chief Creative Officer at Publicis Groupe – South Asia

Rajdeepak Das lauds the Turf Finder initiative as a true HumanKind idea that leverages technology to address modern-day challenges. By utilizing Google Maps data to identify empty spaces, the initiative not only promotes an active lifestyle but also makes a cultural impact in communities, fostering inclusivity and equality through sports.

Gatorade’s unveiling of a new turf at Chandni Chowk represents a significant step towards promoting physical activity and well-being in urban India. By leveraging innovative solutions and community engagement, the brand aims to inspire individuals to lead healthier and more active lives.