In the realm of Michelin, lifestyle ventures extend far beyond manufacturing tires. Michelin Lifestyle encompasses a diverse array of businesses aimed at facilitating discoveries and offering consumers unique experiences, regardless of their location. From culinary excellence to digital mobility solutions, Michelin’s influence permeates various sectors, promising unforgettable journeys and enhancing mobility experiences worldwide.

The MICHELIN Guide: A Gastronomic Odyssey

Since its inception in 1900 by brothers André and Édouard Michelin, the MICHELIN Guide has been the quintessential authority in gastronomy and hospitality. It serves as a beacon for discerning diners and travelers, meticulously curating a selection of the finest restaurants and hotels globally. Utilizing expert and impassioned independent inspectors, the guide continuously evolves, expanding its coverage to over 40 destinations, and endorsing exceptional dining and accommodation experiences.

The Michelin Key: Unlocking Exceptional Experiences

Innovating beyond traditional recommendations, Michelin introduces the Michelin Key, a distinction highlighting establishments offering unparalleled hotel and travel experiences. This exclusive recognition further elevates Michelin’s commitment to excellence and ensures travelers indulge in extraordinary hospitality wherever their journeys take them.

Embracing Digital Accessibility

In tandem with its printed guides, Michelin embraces digitalization to enhance accessibility. The MICHELIN Guide’s digital platform facilitates seamless bookings for accommodations and dining experiences worldwide. With just a few clicks, travelers can access over 5,000 accommodations in 120 countries, ensuring convenience and efficiency in trip planning.

ViaMichelin: Empowering Mobility

Michelin’s commitment to mobility extends beyond culinary adventures. ViaMichelin, the brand’s European mobility service, offers digital solutions to facilitate travel for individuals and goods. Through innovative technologies and user-friendly interfaces, ViaMichelin simplifies navigation, contributing to seamless mobility experiences across Europe.

Nurturing Culinary Exploration

In collaboration with the Fooding Guide, Michelin celebrates culinary innovation and exploration. Complementing the MICHELIN Guide’s refined selections, the Fooding Guide seeks out unconventional dining experiences, embracing a diverse and eclectic gastronomic landscape. Together, these guides redefine culinary excellence, catering to the diverse palates and preferences of modern diners.

Robert Parker Wine Advocate: A Toast to Excellence

For wine enthusiasts, Michelin presents the Robert Parker Wine Advocate, a prestigious guide spotlighting the world’s finest wines and artisans. Acquired in 2019, this revered publication, authored by professional critics, celebrates oenological mastery and craftsmanship, offering insights into exceptional vintages and vineyards worldwide.

Michelin’s influence transcends the realm of tires, manifesting in a multifaceted lifestyle empire dedicated to enhancing consumer experiences. From gastronomic adventures curated by the MICHELIN Guide to digital mobility solutions pioneered by ViaMichelin, Michelin Lifestyle promises boundless exploration and unparalleled excellence. As travelers embark on journeys of discovery, Michelin remains steadfast in its commitment to enriching lives and redefining the art of mobility.