Anticipated Success

Paramount’s upcoming all-audience movie “IF,” featuring Ryan Reynolds and directed by John Krasinski, is generating significant buzz ahead of its release on May 17. With expectations of a $40M-plus opening, the film’s performance is promising, particularly for a non-holiday release in May and for an original movie.

Wide Appeal

The PG-rated “IF” has garnered attention from various demographics, including parents, children, and the 17-34 age group, with a particular emphasis on female viewership. Pre-release tracking has indicated a high level of interest, with a “very-high 16 unaided” rating, surpassing expectations set by previous successful releases.

Comparisons and Expectations

Unique Positioning

Comparing “IF” to past releases poses challenges due to its unique status as a PG-rated live-action tentpole based on an original property. Previous films like “Marley & Me” and “National Treasure” offer some context, but “IF” stands out for its innovative concept and star-studded cast.

Reynolds’ Track Record

Ryan Reynolds’ involvement adds to the anticipation surrounding “IF,” given his success in launching original, franchise-potential films. His previous project, “Free Guy,” enjoyed a strong opening amidst the challenges of the pandemic, showcasing his ability to attract audiences to fresh and engaging content.

Paramount’s Continued Success

Box Office Dominance

With “IF” poised to secure another No. 1 spot at the box office, Paramount continues its streak of successful releases under the leadership of Brian Robbins. Previous hits like “Mean Girls” and “Bob Marley: One Love” highlight the studio’s knack for delivering crowd-pleasing films.

Strategic Partnerships

As Paramount explores potential partnerships with Skydance/Red Bird, the studio’s future looks bright. The Melrose Lot remains a hub of creativity and innovation, with promising ventures on the horizon.

A Blockbuster in the Making

“IF” emerges as a highly anticipated addition to Paramount’s impressive lineup, boasting a star-studded cast, innovative concept, and widespread appeal. With the stage set for a blockbuster opening, audiences eagerly await the cinematic experience that “IF” promises to deliver.