Luxury Meets Entertainment

Introduction to LVMH’s Initiative

French luxury conglomerate LVMH is making waves in Hollywood as it embarks on a journey to promote its 75 renowned brands through the captivating world of movies and television.

The Birth of 22 Montaigne Entertainment

A Name Rooted in Tradition

Named after the iconic address of LVMH’s Paris headquarters, 22 Montaigne Entertainment signals the fusion of luxury and entertainment under the leadership of Antoine Arnault and Anish Melwani.

A Strategic Collaboration

Partnering with Superconnector Studios, a prominent US-based consultancy, LVMH aims to leverage its extensive brand portfolio across various entertainment platforms.

Elevating Brand Promotion

Diverse Promotion Strategies

From traditional advertising to strategic product placement, LVMH envisions a multifaceted approach to showcase its brands, including Louis Vuitton, Dior, and Tiffany & Co.

Original Content Creation

With a focus on co-developing, co-producing, and co-financing original projects, LVMH seeks to immerse itself in the creative process of TV, film, and audio production.

The Legacy of Luxury and Entertainment

A Timeless Connection

The intertwining of luxury, fashion, and entertainment has a rich history, from classic films like “Breakfast at Tiffany’s” to modern hits like “House of Gucci,” reflecting the enduring allure of these industries.

Embracing Popular Culture

LVMH’s strategic collaborations with cultural icons and celebrities, such as Pharrell Williams, Beyoncé, and Zendaya, underscore its commitment to staying relevant in the ever-evolving landscape of popular culture.

Antoine Arnault’s Vision

A Leader in Innovation

As the driving force behind LVMH’s image and sustainability initiatives, Antoine Arnault brings a fresh perspective to the intersection of luxury and entertainment, further solidifying the conglomerate’s position as a trailblazer in the industry.

A Family Legacy

Stepping into his role with a wealth of experience, Antoine Arnault continues to uphold the legacy of the Arnault family, who collectively steer the direction of LVMH’s diverse portfolio.

Charting New Territories

LVMH’s foray into Hollywood marks a significant milestone in the convergence of luxury and entertainment, promising innovative collaborations and captivating content that captivates audiences worldwide.