Frozen Empire: The New Chapter in Ghostbusters Saga
Frozen Empire Previews: A Promising Start
Sony’s highly anticipated sequel to Jason Reitman’s Ghostbusters: Afterlife, Ghostbusters: Frozen Empire, kicked off its theatrical run with an impressive $4.7 million from previews.
Comparable Previews
The preview earnings of Frozen Empire closely mirror those of its predecessor, Ghostbusters: Afterlife, which amassed $4.5 million in previews ahead of its 2021 Thanksgiving release. Moreover, Frozen Empire’s preview numbers exceed those of Paul Feig’s 2016 Ghostbusters reboot, which collected $3.4 million in previews and opened to $46 million.
Audience Reception
Frozen Empire received a favorable response from Thursday night audiences, garnering a rating of 4 stars. The majority of attendees were die-hard fans, with 80% expressing positivity and a 66% definite recommendation. Notably, male viewers constituted 55% of the audience and provided the harshest criticism, while female viewers rated the film more favorably at 45%.
Box Office Projections
Directed by Gil Kenan, the writer of Ghostbusters: Afterlife, Frozen Empire comes with a production cost of $100 million. With the success of its predecessors, the Ghostbusters franchise is poised to surpass $1 billion in total revenue. However, the film’s ultimate box office performance remains uncertain, as it may require substantial walk-up business to achieve comparable levels of success.
Immaculate and Other Projections
While awaiting preview figures for NEON’s Sydney Sweeney movie, Immaculate, initial audience reception appears mixed. Critics’ opinions differ from audience sentiment, highlighting the subjectivity of film critique. Projections for other upcoming releases, such as a nun horror movie premiered at SXSW, suggest moderate box office returns.
Ghostbusters: Frozen Empire marks a significant addition to the beloved franchise, building on the success of its predecessors. With strong preview numbers and a dedicated fan base, the film holds promise for an impressive theatrical run, contributing to the enduring legacy of the Ghostbusters saga.