In a significant turn of events, Yusuff Ali’s intervention leads to the resolution of a crisis, resulting in PVR and INOX resuming the screening of Malayalam films.

Crisis Averted

Following a deadlock between PVR and INOX multiplex chains and the Kerala Film Chamber of Commerce (KFCC) over revenue-sharing issues, the screening of Malayalam films came to a halt, causing distress among filmmakers and audiences alike.

Yusuff Ali’s Intervention

Yusuff Ali, the chairman and managing director of Lulu Group International, stepped in to mediate and facilitate discussions between the stakeholders. His proactive involvement played a crucial role in bridging the gap and fostering a mutually agreeable solution.

PVR and INOX Reactivate Screenings

Thanks to Yusuff Ali’s intervention, PVR and INOX agreed to resume the screening of Malayalam films, bringing relief to filmmakers and ensuring that audiences can once again enjoy the latest releases in theatres.

Positive Outlook

The resolution of the crisis not only restores the screening of Malayalam films but also signals a collaborative effort among industry players to address challenges and uphold the interests of all stakeholders.

Yusuff Ali’s timely intervention and diplomatic efforts have successfully resolved the crisis surrounding the screening of Malayalam films, reaffirming the importance of dialogue and cooperation in overcoming industry challenges.