024 didn’t get an expected start as Hrithik Roshan’s Fighter fetched collections lower than anticipated. However, moving forward, there have been enough surprises in terms of box office business. One of the biggest surprises comes from Rajkummar Rao and Janhvi Kapoor’s Mr & Mrs Mahi, which is all set to leave everyone amazed with its performance. The film has already clocked the best pre-sales of the year in national cinema chains. Let’s delve into how it performed in advance booking for day 1!

The Unexpected Start of 2024 Box Office

 Hrithik Roshan’s Fighter – A Slow Start

Despite high expectations, Hrithik Roshan’s Fighter didn’t perform as well as anticipated at the box office. The collections were lower than expected, marking an unexpected start to 2024.

Reasons Behind the Slow Collections

Several factors might have contributed to the underwhelming performance of Fighter. These could include stiff competition, audience fatigue, or perhaps a mismatch between the film’s content and the audience’s expectations.

Audience Expectations

The anticipation for Fighter was immense, but the final product did not meet the audience’s expectations. This discrepancy played a significant role in the film’s lower-than-expected collections.

 Market Competition

January often sees a slew of releases, and Fighter faced tough competition from other films, impacting its overall box office performance.

 Surprises in the 2024 Box Office Landscape

While Fighter might not have met expectations, the box office landscape of 2024 has been full of surprises, indicating a dynamic and unpredictable market.

 Emerging Trends

New trends are emerging, with audiences showing a keen interest in diverse genres and fresh content. This shift is reflected in the box office successes and surprises we’ve seen so far.

Preference for Fresh Content

Audiences are gravitating towards unique and original content, leading to unexpected hits and misses in the box office.

Genre Diversity

There’s an evident preference for a variety of genres, from action to romance to biographical dramas, showcasing the changing tastes of the movie-going public.