Kiran Rao’s Strategy
In a recent interview, Kiran Rao, the director of Laapataa Ladies, opened up about her unconventional approach to film promotion. She candidly discussed how she leverages the stardom of her ex-husband, Aamir Khan, to ensure the success of her upcoming movie.
Kiran’s Confession
During her conversation with Bollywood Bubble, Kiran Rao didn’t mince words. She admitted to “shamelessly using” Aamir’s star power to boost the visibility of her film, Laapataa Ladies. According to Kiran, this strategic move is essential for ensuring that her “small film” achieves greater success at the box office.
The Equation with Aamir Khan
Kiran Rao’s equation with Aamir Khan goes beyond their personal relationship. Despite their separation, Kiran acknowledges the immense influence Aamir holds in the industry and the impact it can have on the success of her projects. By capitalizing on Aamir’s stardom, Kiran aims to elevate Laapataa Ladies to new heights.
The Power of Promotion
In an industry driven by star power and marketing strategies, Kiran Rao’s approach sheds light on the importance of effective promotion. While some may view her tactics as controversial, others see it as a pragmatic move in a competitive environment.
Ethical Considerations
The use of personal relationships and celebrity status in film promotion raises ethical questions. However, Kiran Rao’s willingness to address this topic head-on sparks a broader conversation about the dynamics of power and influence in Bollywood.
Kiran Rao’s revelation offers a glimpse into the complexities of film promotion in the Indian film industry. As Laapataa Ladies prepares to hit the theaters, all eyes will be on the impact of Kiran’s bold strategy and the role of stardom in shaping its success.
