Ghilli Joins Elite Company

The Triumph of Ghilli

Ghilli, the Tamil blockbuster, has etched its name in history by achieving a remarkable feat. With its re-release, Ghilli has joined the exclusive club of films grossing over Rs. 10 crore alongside Titanic 3D (2012), Sholay 3D (2013), and Avatar (2023).

Box Office Domination

Spectacular Performance on Day One

The re-release of Ghilli demonstrated an exceptional hold on its first working day, grossing approximately Rs. 1.70 crore in Tamil Nadu alone. Despite a 50 per cent dip from its Sunday business, the film’s total gross in the state surpassed Rs. 9 crore within three days, reaching a nationwide total of Rs. 10.25 crore.

Resurgence of Re-Releases

A Return to Glory

In the past, the re-release of films was a significant revenue stream that waned with the rise of home media and satellite TV. However, there has been a recent resurgence of re-releases, particularly in the Telugu film industry. These events often coincide with star birthdays or film anniversaries, serving as celebratory fan events.

Ghilli: Setting a New Trend

Breaking the Mold

While several Tamil films have embraced the trend of re-releases, it was Ghilli that truly captured the audience’s attention. The Vijay starrer has captivated audiences since its re-release, maintaining its momentum and garnering widespread acclaim.

The success of Ghilli’s re-release underscores the enduring appeal of quality cinema. As the film continues to shine at the box office, it stands as a testament to the timeless charm of storytelling and the unwavering support of dedicated fans.