Bharat Pavilion

Hosted annually at the esteemed Cannes Film Festival by the Information and Broadcasting Ministry, Government of India, the Bharat Pavilion stands as a testament to India’s vibrant film industry. Spearheaded by the National Film Development Corporation and supported by FICCI, it embodies India’s commitment to showcasing its rich cinematic heritage and fostering global collaborations.

Grand Inauguration Ceremony

The grand inauguration ceremony, led by Secretary, Ministry of Information and Broadcasting, Shri. Sanjay Jaju, and Shri. Jawed Ashraf, Ambassador of India to France, marked the commencement of this prestigious event. Esteemed dignitaries, renowned filmmakers, and industry leaders gathered to celebrate the essence of Indian cinema.

Significance of Bharat Pavilion

Promoting Indian Cinema Globally

Shri Sanjay Jaju expressed delight at the increased presence of Indian projects in the Cannes official selection, highlighting the government’s support for these endeavors. The Bharat Pavilion serves as a hub for networking, collaboration, and the promotion of Indian Cinema on the global stage.

Enhancing Visibility and Accessibility

The Secretary emphasized the importance of fostering greater collaboration between the Indian audiovisual industry and international counterparts. This initiative aims to enhance the visibility and accessibility of Indian Cinema worldwide, aligning with the national goal of leveraging the power of Cinema to enhance the country’s soft power.

International Recognition and Collaboration

Global Attention towards India

H.E. Jawed Ashraf acknowledged India’s rising prominence worldwide, both geopolitically and economically. He underscored the significance of India’s role in a multipolar world, emphasizing the importance of having a greater presence abroad, particularly in cinema.

Exporting Indian Storytelling

Filmmaker Richie Mehta expressed gratitude for the platform provided by film festivals, highlighting their role in unlocking career opportunities. He emphasized his mission to export the best of Indian storytelling and culture to the world, transcending geographical boundaries.

State Representation and Opportunities

Representation at Cannes Film Market

Several Indian states, including Jammu & Kashmir, Karnataka, Goa, and Maharashtra, are showcasing their locales at the Cannes Film Market. They aim to attract international filmmakers and promote state incentives for filming, demonstrating India’s diverse filming opportunities.

First-time Participation of Jammu & Kashmir

Notably, this year marks the first-time participation of Jammu & Kashmir at the Cannes Film Market. The UT is reaching out to global production companies, offering its picturesque landscapes for filming. The response received during business meetings has been overwhelmingly positive, reflecting the potential for collaboration.

 A Gateway to Indian Cinema

The Bharat Pavilion serves as a dynamic platform, providing a gateway to the diverse landscape of Indian films, talent, and industry opportunities. As it hosts panel discussions and networking sessions during the 77th Cannes Film Festival, it reinforces India’s commitment to showcasing its cinematic prowess on the global stage.